Templates

Reusable HTML you compose once and reference from campaigns, sequences, transactional sends.

Creating a template

Brand → Templates → New. Use the visual or HTML editor. Templates are scoped to a single brand.

Variables

Anywhere in the subject or body:

Hi {{first_name}}, your account at {{custom_field.workspace}} is live.

{{email}}, {{first_name}}, {{last_name}}
{{custom_field.<key>}} for arbitrary contact metadata
Plus anything passed at send time via the API's variables object

Defaults

Templates ship with a Mercury-style minimal default — clean serif heading, sans body, an "amount" panel, single CTA. Designed to look great in plain text fallback too.

From address

Each template can override the brand-level From address. Useful for separating marketing@ (newsletters) from billing@ (transactional).

Plain-text fallback

Templates auto-generate a text/plain version from the HTML. Override it manually in the editor if the auto version is ugly. Some inboxes (especially corporate ones) only render plain text.

Image handling

Drop or paste images into the visual editor — they upload to your configured S3-compatible bucket and reference via absolute URL. No CID inlining (avoids Outlook image-blocking).